Category Archives: Mobile

Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017

Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones, and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

Although the technology does represent an efficient way to access websites, there is significantly more value attainable with effective implementation. This report provides analysis and insights into business challenges, strategies, customer response, use-case analysis, competitive analysis, and market outlook.

Mind Commerce anticipates mobile bar code redemption value to exceed $50B globally by 2017. We see this as a continuation of relatively moderate growth as Mobile Bar Codes enter a steep growth phase beginning in 2017.

Companies in Report:

Solution providers: 3G vision, Bar code System, Bar code Data Ltd, barcodemania.com, Barcodesite, Datalinx, ExPD, MJM, Penmobile, Sciamed, TSC Barcode solutions, qdata, Gamma solutions Pty ltd, Scanlife, Buongiorno Digital, Neomedia, Microsoft, Spyderlynk.

Other companies: Apple, BlackBerry, Ericsson, Nokia, Samsung, RIM, HTC, Sony, Vodafone D2, Siemens, CTS Eventim, Coca cola, Georgia Coffee, Bloomingdale’s, Calvin Klein, Nine west, La Quinta Inn, Nexence, lf Digest, Best Buy, Marks & Spencer, Betfair, EBay, Volkswagen, Betfair, NRMA, EMS, Toyota, Nissan, Toys “R”, Hyundai, InterActive Nutritions, Papa Jones, Starback, PayPal, B & Q, The Sunday Times, Latterie Friulane, Pepsi, Volvo, BBC, La Gazzetta dello sport, Google, Ponti,Australian Postal service, beep.nl, Amnesty International, USPS, Emart, Walmart, Mobile Europe.

Target Audience:

Brands and merchants
Mobile network operators
Bar code solution providers
Mobile commerce providers
Media companies and portals
Marketing companies and advertisers

To purchase this report online, please click here
http://www.aarkstore.com/reports/Mobile-Bar-Code-Marketing-Challenges-Opportunities-Global-Outlook-2012-2017-215161.html

and then the “Order Now” button. Alternatively, you may contact me on : +912227453309.

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Apple TV vs. Google TV – Request for Sample Pages

Aarkstore.com announces, a new market research report is available in its vast collection.

http://www.aarkstore.com/reports/Apple-TV-vs-Google-TV-203109.html

This research evaluates Google vs. Apple TV as well as analyzes other companies in the space. The research reviews solutions, technologies, and applications. The report also provides a comparative analysis of offerings including Business, Sports, and Music.

Target Audience:

*             Mobile/wireless TV providers

*             Google and their competitors

*             Next generation TV service providers

*             Next generation infrastructure vendors

*             Value-added Service (VAS) application developers

Table of Contents:

APPLE TV             4

Apple TV first generation             4

Apple TV Second Generation     4

GOOGLE TV        5

HARDWARE        6

TV & MOVIES     7

SPORTS                8

BUSINESS            8

MUSIC  9

PICTURES            9

AIRPLAY AND AIRPLAY MIRRORING         9

WEB BROWSING AND SOCIAL    10

APPLICATIONS  10

FUTURE                11

 

Apple TV              11

Google TV           11

APPENDIX           11

Roku      11

Xbox      11

XBMC    11

Boxee   12

LG ST600 Smart TV Upgrader with Digital Streaming and Internet Services             12

Smart TVs / Blu Ray Players         12

Time Warner Cable         12

Related Reports:

Apple Inc. (AAPL) – Financial and Strategic SWOT Analysis Review
Apple Inc.: The Steve Jobs Effect
Applewood Kia – Company Capsule
Apple Finance Ltd. (500014) – Financial and Strategic SWOT Analysis Review
Apple Tractor – Company Capsule
APPLE Realty – Company Capsule
Applebees International, Inc.: Company Profile and SWOT Analysis
Apple Kids Education Pvt. Ltd. – Company Profile

Google in Mobile Commerce
Google Revenue Drivers: Current Status and Future Prospects
Google Inc.: The World’s Leading Search Engine
Google Market Intelligence
Google’s Mobile Advertising Strategy
Google vs. Incumbent Service Providers
Google 2011: Markets, Products, Competition, and Acquisitions
Google in Mobile 2011: Building a Sustainable Competitive Advantage

Next Generation Network Japan: Market Trends, Challenges and Prospects 2012 – 2017

We are pleased to announce the availability of: Next Generation Network Japan: Market Trends, Challenges and Prospects 2012 – 2017

http://www.aarkstore.com/reports/Next-Generation-Network-Japan-Market-Trends-Challenges-and-Prospects-2012-2017-207592.html

Overview:

Japan plays a crucial role in terms of technology innovation for global Next Generation Networks (NGN) solutions.  Japan needs to reassess its medium to long-term technology/business direction to optimize market opportunities.

Mind Commerce projects Internet Traffic Demands in Japan to reach 2,800 Gbps by 2017. This meteoric demand entails a necessity of an ultra hi-speed network to support 100 billion terminals, more reliable security features, less power consumption, and personalized service on demand. In 2012 key players launched a full-scale roll out of broadband and ubiquitous services at the onset of increased demands for smart phones and tablet-type handsets.

This research evaluates Japan’s NGN market 2012 – 2017 with consideration to the country’s migration towards ubiquitous network convergence based on i-Japan Strategy set to launch in 2015.

Key Findings:

  • Japan Internet traffic demand grows by 20% CAGR 2007-2012

  • Japan subscribers using mobile phone to access the Internet to reach 97.4% in 2017

  • Japan’s combined FTTH and ADSL connections shall achieve 19.4 million by the end of 2017

  • Japan broadband wireless networks has/will continue to be anchored by a combination of WiMAX, LTE and 4G (general) infrastructures

Companies in Report:

  • Operators and Suppliers: NTT DoCoMo Inc, KDDI Corp, Softbank, Telstra, e-Mobile, Willcom

  • Brands and Suppliers: Android™, DoCoMo, au™, au ONE, , Felica™, Hikari Skype™, Xi™, e-Mobile, BB Phone, NTT Flets, Plala™, Mail-Hon’yaku Concier™, Galapagos, Urbano Progresso, Regza, HTC EVO, LET, i-mode, Matsuki, Kaigai Double-Tegaku, LISMO, EzWeb, Osaifu Keitai, NEC Casio, Kyocera Corp, HTC Nippon, Fujitsu Corp, Sharp Corp, Panasonic Corp

 Target Audience:

  • Mobile network operators

  • Content providers and intermediaries

  • Digital marketing agency or consultants

  • Internet and mobile based solution providers

  • Brands, advertisers, portals, and media companies

  • Mobile commerce application and service providers

  • System integrators, consultants, and professional service providers

 Table of Contents:

1.0          EXECUTIVE SUMMARY  5

1.1          CURRENT APPLICATION OF NGN SOLUTIONS IN JAPAN 5

1.2          JAPAN’S NGN REQUISITES           6

2.0          KEY TRENDS AND DEVELOPMENTS           7

2.1          NGN TO INCREASE DEMANDS FOR SOPHISTICATED SERVICES, PRODUCTS             7

2.1.1      MARKET PLAYERS, GOVERNMENT HELP REALIZE NGN     7

2.1.2      POSITIVE OUTLOOK FOR NGN SOLUTIONS           8

2.1.3      MARKET CHALLENGES FOR NGN SOLUTIONS      9

2.2          TOWARDS LONG TERM EVOLUTION (LTE) 3GPP 9

2.3          JAPANESE OPERATORS SWITCH TO 3G NETWORKS           10

2.3.1      JAPAN TO SEE GROWTH IN LTE  11

2.3.2      LTE FOR EFFICIENT NETWORK COMMUNICATIONS           12

2.4          SELF-ORGANIZING NETWORKS (SON) TECHNOLOGY CONFIGURATION, MANAGEMENT 13

2.4.1      POSITIVE IMPACT OF SON           13

2.4.2      SON FOR OPTIMUM MANAGEMENT AND CONFIGURATION       13

2.4.3      POSITIVE IMPACT OF SON           14

2.5          VOICE-OVER-IP (VOIP) APPLICATION, MARKET IN JAPAN             14

2.5.1      CURRENT DEMANDS, DEVELOPMENTS IN THE FFTH MARKET       15

2.5.2      VOIP GAINING POPULARITY       16

2.5.3      POSITIVE IMPACT OF VOIP          16

2.6          CLOUD APPLICATIONS FOR PERSONAL, BUSINESS AND NETWORK SOLUTIONS   17

2.6.1      DOCOMO’S CLOUD-BASED TRANSLATOR PHONE              17

3.0          KEY NGN CHELLENGES AND ISSUES          19

3.1          FASTER REPLACEMENT RATE OF MOBILE MARKET MODELS          19

3.1.1      CURRENT MOBILE MARKET DEMANDS   20

3.1.2      POSITIVE OUTLOOK FOR MOBILE MARKET TO SUSTAIN  21

3.1.3      FUTURE MOBILE MARKET TO REFLECT NGN STANDARDS               22

3.2          EVOLVING NGN COMPETITION LANDSCAPE IN JAPAN   23

3.2.1      NTT DOCOMO: MARKET EXPANSION THRU SMART          23

3.2.2      AU BY KDDI: IMPROVING ON IS FLAT, SERVICE CONTENT              25

3.3          INCREASING DEMANDS FOR SMARTPHONES      26

3.4          TRAFFIC GROWTH VOLUME MANAGEMENT       27

3.4.1      ENHANCED CONNECTIVITY THROUGH FEMTOCELLS         28

3.4.2      ACHIEVING QOS IN NGN              29

4.0          NGN PROSPECTS              31

4.1          TOWARDS JAPAN’S NWGN “NEW GENERATION NETWORK”        31

4.2          CONVERGED FUTURE NETWORK ARCHITECTURE (CFNA)               32

4.3          NETWORKS TO IMPROVE SOCIAL SERVICES, EMERGENCY PREPAREDNESS             33

5.0          CONCLUSIONS AND RECOMMENDATIONS           35

List of Figures

 Figure 1 Next Generation Networks Solutions in Japan 2012        5

Figure 2 Japan Internet Traffic Demands Gbps 2007-2017              7

Figure 3 Japan Broadband Subscriptions 2007-2017           8

Figure 4 Japan User Growth in LTE 2008-2017      10

Figure 5 LTE Migration Phases 2005-2012               11

Figure 6 Projected Smartphone Users Share in Japan 2017            12

Figure 7 Broadband Subscribers by type of line 2007-2017             15

Figure 8 Japan FTTH Market Revenue Share 2012              16

Figure 9 Cloud for Personal, Business and Network Applications                18

Figure 10 Percentages of Mobile Phone Users in Japan 2002-2012             19

Figure 11 Japan Mobile Market Revenue Share 2012       21

Figure 12 Percentages of Internet Mobile Users in Japan 2013-2017         22

Figure 13 Evolution of Market Competition among Service Providers in Japan      23

Figure 14 NTT DoCoMo Competition Strategies 2012        25

Figure 15 KDDI Content/Media Business Sales 2007-2012               26

Figure 16 Smartphone Platforms Share in Japan 2012      27

Figure 17 Process of BCMCS provided by 1xEV-DO            30

Figure 18 Akari NWGN Research and Development 2006-2015    31

Figure 19 Converged Future Network Architecture          32

Figure 20 KDDI Congestion Control System           34

 List of Tables

 Table 1 Mobile Gadget Launches in Japan 2011-2012        20

Table 2 Femtocell Commercial Deployments in Japan      29

Mobile Commerce Technologies


We are pleased to announce the availability of: Mobile Commerce Technologies

http://www.aarkstore.com/reports/Mobile-Commerce-Technologies-208192.html

Overview:
Mobile commerce is expected to reach $10 B USD by the end of 2013, representing an annual compound growth rate of 39% that will continue over the next five years.

M-commerce growth is driven by many factors including the introduction of the various new use cases involving tablet PC’s and the next generation smartphones. In addition, new business models involving social networking, user-generated content, instant messaging, location-based services, search and discovery are all driving a more open environment in which users can share, collaborate and exploit content free from carrier restrictions.

This report analyzes the major mobile commerce vendors, current and anticipated future m-commerce technologies.

Target Audience:

Mobile Network Operators
Mobile Software Developers
OSS/BSS Solution Providers
Handset and Tablet Manufacturers
Mobile Payment Service Providers
Content and Applications Aggregators
Mobile Marketing and Advertising Providers
Telecommunications Infrastructure Providers
Social Commerce Vendors

Table of Contents:

1.0 EXECUTIVE SUMMARY 5

2.0 INTRODUCTION 7

3.0 ARCHITECTURE OF MOBILE COMMERCE GRAPHICAL USER INTERFACE (GUI) FOR MOBILE DEVICES 8

3.1 GUI AND THE USER INTERFACE 9

3.1.1 HTML EMBEDDED 12

3.1.2 CONNECTION BETWEEN SERVER AND CLIENT 13

3.1.3 GPS MAPS ON MOBILE PHONE SCENARIOS 14

3.1.4 MOBILE COMMERCE SOCIAL FRAMEWORK 15

4.0 MOBILE COMMERCE PLATFORMS ACCESSIBILITY 16

4.1 SYMBIAN AND LINUX MOBILE OPERATING SYSTEMS 17

4.2 WHAT PLATFORMS SHOULD M-COMMERCE APPLICATIONS DEVELOPERS FOCUS ON 21

4.2.1 SYMBIAN 22

1.1 RIM BLACKBERRY 23

4.3 APPLE OSX MOBILE 23

4.4 GOOGLE ANDROID 27

4.5 WINDOWS MOBILE AND PHONE 7 32

4.6 PALM WEBOS 36

4.7 SAMSUNG BADA 37

4.8 EMERGING PLATFORMS 38

4.9 SUCCESSFUL M-COMMERCE CASE STUDIES 39

4.10 SALESFORCE 39

4.11 DEXTERRA 40

4.12 AMERICA’S EMERGENCY NETWORK 42

4.13 CARRIER AND VENDOR ADAPTATIONS 43

4.14 TOPOLOGY AND NETWORK CHANGES 43

4.15 POLICY CHANGES AND ITS EFFECT ON M-COMMERCE 43

4.15.1 OPEN NETWORK MOVEMENTS 44

4.15.2 BILLING PLAN CHANGES 44

4.15.3 INFRASTRUCTURE HARDWARE CHANGES 44

4.15.4 LOCATION BASED SERVICES 44

4.15.5 WIFI LOCALIZED SERVICE HOSTING 44

4.15.6 NETWORK MONITORING CHANGES AND EFFECTS 45

4.16 HANDSET MANUFACTURER CHANGES 45

4.16.1 INTEGRATING NEW HANDSET FEATURES 45

4.16.2 EVOLVING THE HANDSET 45

4.17 SOFTWARE CHANGES 46

4.17.1 MOBILE BROWSER EVOLUTION 46

4.17.2 MULTIPLE PLATFORM MOBILE OPERATING SYSTEMS 46

4.18 THE FUTURE OF APPS 47

4.19 INNOVATIVE SOLUTIONS ON THE HORIZON 47

4.19.1 CONTEXT AND LOCATION SENSITIVE APPLICATIONS 47

4.19.2 PAY POINT SOLUTIONS 47

4.19.3 SWARM DATA MINING 48

4.19.4 PREDICTIONS FOR THE NEXT GENERATION 49

4.19.5 OBSOLESCENCE OF THE WALLET 49

4.19.6 MOBILE PAYMENT METHODS 50

5.0 MOBILE COMMERCE IN HEALTHCARE ARCHITECTURE 53

5.1.1 HEALTHCARE ISSUES 56

5.1.2 RFID-BASED HEALTHCARE APPLICATIONS 57

5.1.3 RFID-BASED SYSTEMS THAT ARE ALREADY SUCCESSFULLY IMPLEMENTED 58

5.1.4 THE FUTURE OF RFID, AND NFC IN THE HEALTH CARE SECTOR 60

5.2 CASE STUDY: PATIENT TRACKING IN AN EMERGENCY DEPARTMENT WITH NFC 60

5.2.1 INTRODUCTION 60

5.2.2 AGENT BASED MODELING 62

5.2.3 IMPLEMENTATION 63

5.2.4 NFC IN HEALTHCARE 64

5.2.5 GENTAG APPLICATION 64

5.2.6 NFC MEDICAL PLATFORM 64

5.2.7 COMPATIBLE NFC PHONES WITH THE MEDICAL PLATFORM 65

5.3 GENTAG SWOT ANALYSIS 65

5.3.1 STRENGTH 65

5.3.2 WEAKNESS 65

5.3.3 OPPORTUNITIES 66

5.3.4 THREATS 66

5.4 THE JOINT VENTURE BETWEEN EXTELIA, INSIDE CONTACTLESS AND ABRAPA 66

5.5 PC TABLETS IN HEALTHCARE 67

5.5.1 HEALTHCARE IT AND APPLE’S IPAD 68

5.5.2 TECHNICAL SPECIFICATIONS AND APPLICATIONS MARKETPLACE 69

5.5.3 COMPETITIVE THREATS 73

5.5.4 ADDITIONAL TECHNICAL SPECS 74

5.5.5 WHAT DOES THE HEALTHCARE INDUSTRY WANT IN A TABLET? 75

5.5.6 APPLE’S STRONG BRAND, B2B HISTORY 77

5.5.7 HEALTHCARE POLICY AND TECHNOLOGY SUBSIDIES 78

5.5.8 ADDITIONAL EMR SKEPTICISM 82

5.5.9 QUANTITATIVE DATA 83

5.5.10 IPAD AND GLOBAL HEALTHCARE 86

5.5.11 SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS 88

5.5.12 IPAD SALES PREDICATIONS 89

5.5.13 COMPETITORS 92

5.5.14 PORTER’S FIVE FORCES MODEL FOR IPAD IN HEALTHCARE 94

5.5.15 IDEAL DEVICE FOR HEALTHCARE 96

5.5.16 VALUE DENIALS AND OTHER OPPORTUNITIES IN HEALTHCARE WITH IPAD 98

5.5.17 SUITABILITY OF IPAD FOR HEALTHCARE 101

5.5.18 UNSUITABILITY OF IPAD FOR HEALTHCARE 102

5.5.19 CONCLUSIONS 103

6.0 MOBILE COMMERCE SECURITY 105

6.1 SECURITY SERVICES 113

6.1.1 CONFIDENTIALITY 113

6.1.2 NON-REPUDIATION 113

6.1.3 AUTHENTICATION 114

6.1.4 ACCESS CONTROL 114

6.1.5 INTEGRITY 114

6.1.6 THREATS ON WIRELESS NETWORK 114

6.1.7 COMPUTERS NETWORKS SECURITY ISSUES 117

6.1.8 WIRED EQUIVALENT PRIVACY (WEP) 117

6.1.9 WEP SCHEME WEAKNESS 119

6.1.10 VIRTUAL PRIVATE NETWORK (VPN) 120

6.1.11 POINT-TO-POINT TUNNELING PROTOCOL (PPTP) 121

6.1.12 LAYER-2 TRANSPORT PROTOCOL (L2TP) 122

6.1.13 INTERNET PROTOCOL SECURITY (IPSEC) 123

6.2 MOBILE COMMERCE PAYMENT METHODS, AND ITS SECURITY 123

6.2.1 INTRODUCTION 123

6.2.2 PAYMENT METHODS 125

6.3 REQUIREMENTS OF MOBILE COMMERCE SECURITY 125

6.3.1 BASICS OF SECURITY 126

6.4 MOBILE SECURITY 127

6.4.1 NETWORK INFRASTRUCTURE AND SECURITY 128

6.4.2 WLAN STANDARDS 128

6.4.3 WAP SECURITY 131

6.5 PAYMENT METHODS IN M-COMMERCE 132

6.5.1 CONTENT DOWNLOAD 133

6.5.2 POINT OF SALE 133

6.5.3 CONTENT ON DEVICE 133

6.5.4 COMMON ISSUES OF MOBILE PAYMENT 135

6.5.5 CONCLUSION 136

6.6 MOBILE LOCATION COMMERCE 137

6.7 CASE STUDY: HOW LOCATION BASED SERVICE CAN BE USED WITH M-COMMERCE 145

6.8 MOBILE LOCATION COMMERCE ECOSYSTEM AND APPLICATIONS 148

6.9 VIRTUAL GOODS CONCEPT AND ITS BENEFITS FOR M-COMMERCE VENDORS 152

6.10 THE VR-MALL CONCEPT 153

6.10.1 VR-MALL PERSONALIZATION ENGINE 154

6.10.2 VR-WORLD GENERATOR 155

6.10.3 VIRTUAL SELLING IN MOBILE PHONES 155

6.10.4 VIRTUAL COMMERCE APPLICATIONS 157

6.10.5 CHALLENGES OF THE VIRTUAL M-COMMERCE 158

6.10.6 SOLUTIONS TO OVERCOME CHALLENGES 159

6.10.7 FUTURE OF VIRTUAL COMMERCE 159

6.10.8 E-GOVERNMENT CONCEPT 160

4G Cloud Services for Mobile Governance

We are pleased to announce the availability of: 4G Cloud Services for Mobile Governance

http://www.aarkstore.com/reports/4G-Cloud-Services-for-Mobile-Governance-208191.html

Overview:
Cloud-enabled mobile governance has boundless opportunities for the public citizen, government agencies, and telecommunication companies. According to a survey released in December 2010 by the 1105 Government Information Group, cost reduction, fast access to data and applications, and simplifying IT infrastructure and management are the top three reasons that government agencies interest in incorporating cloud to governance. Fourth generation (4G) cellular broadband solutions will enhance the performance and adoption of cloud services to a great extent.

This research addresses many key areas including:
Opportunities for 4G Cloud Services in Mobile Governance
Proposed models for architecture, policy, security, and application framework

Target Audience:
Mobile Network Operators
Mobile Software Developers
OSS/BSS Solution Providers
Handset and Tablet Manufacturers
Content and Applications Aggregators
Mobile Marketing and Advertising Providers
Telecommunications Infrastructure Providers

Table of Contents:

1.0 OPPORTUNITIES FOR 4G CLOUD SERVICE IN MOBILE GOVERNANCE 4

1.1 FLEXIBILITY 4

1.2 COST AND TIME 6

1.3 SCALABILITY 8

1.4 AVAILABILITY 8

1.5 RESILIENCY 9

1.6 ROBUSTNESS AND PERFORMANCE 9

2.0 PROPOSED M-GOVERNANCE MODEL OVER 4G CLOUD SERVICE 11

2.1 ARCHITECTURE 11

2.1.1 DIFFERENT AGENTS IN DIFFERENT LAYER AND THEIR ROLE 13

2.2 POLICY AND LEGISLATIVE COMPONENT DESIGN 15

2.2.1 TWO CONTRADICTORY CONCERNS 16

2.2.2 SOME RECENT INITIATIVES – AT A GLANCE 17

2.3 DESIGN OF SECURITY FRAMEWORK 18

2.3.1 MECHANISM FOR DEFINING SECURITY LEVEL FOR STORING DATA 19

2.3.2 MECHANISM FOR DEFINING SECURITY LEVEL FOR APPLICATION AND SERVICE 20

2.3.3 DATA CLASSIFICATION AND SECURITY SERVICES 21

2.4 DESIGN OF APPLICATION FRAMEWORK 22

2.4.2 DESIGN APPLICATION FRAMEWORK 24

2.4.3 APPLICATION MANAGEMENT 26

2.4.4 APPLICATION VALIDATION 27

2.5 PAYMENT PROCESS 31

Mobile Commerce in the Cloud: The Impact of Cloud-based Operations on Mobile Business Models and Operations

We are pleased to announce the availability of: Mobile Commerce in the Cloud: The Impact of Cloud-based Operations on Mobile Business Models and Operations

http://www.aarkstore.com/reports/Mobile-Commerce-in-the-Cloud-The-Impact-of-Cloud-based-Operations-on-Mobile-Business-Models-and-Operations-201430.html

Overview:

Cloud computing has dramatically changed IT operations and enterprise business support functions.  It is poised to facilitate substantial impacts in mobile business models and operations.

This research predicts the future of Mobile commerce applications in the cloud.  The report evaluates market opportunities and forecasts to 2017 for cloud based operations. The report also analyzes key issues and concerns such as how other industries effect the mobile commerce industry and offers solutions to overcome challenges.  The report includes evaluates global market dynamics through analysis of specific regions and countries.   This research also analyzes the current and anticipated future market for cloud-based mobile commerce applications through 2017.

Target Audience:

  • Mobile network operators
  • Wireless service providers of all types
  • Wireless/mobile infrastructure providers
  • Mobile commerce application providers
  • Cloud infrastructure and service providers

Table of Contents:

1.0          EXECUTIVE SUMMARY  4

1.1          M-COMMERCE VALUE CHAIN    10

1.1.1      MOBILE COMMERCE VALUE CHAIN         10

1.1.2      USER FEE BUSINESS MODELS      11

1.1.3      SUBSCRIPTION FEES       11

2.0          CLOUD COMPUTING IN M-COMMERCE 13

2.1          CLOUD APPLICATIONS   15

2.1.1      GRID COMPUTING          15

2.1.2      CASE STUDY: HOW TO USE GRID COMPUTING TO SAVE IT COSTS               16

2.1.3      TRANSACTION SYSTEMS               21

2.1.4      DEPLOYING CLOUD COMPUTING             23

2.2          CLOUD DEPLOYMENT SCENARIOS            26

2.2.1      SCENARIO 1        27

2.2.2      SCENARIO 2        28

2.2.3      CASE STUDY: CLOUD AND THE RETURN ON INVESTMENT (ROI)   31

2.3          CLOUD APPLICATIONS AND BUSINESS MODELS FOR MOBILE APPLICATIONS        34

2.3.1      INFRASTRUCTURE AS A SERVICE (IAAS) 36

2.3.2      PLATFORM AS A SERVICE (PAAS)              37

2.3.3      SOFTWARE AS A SERVICE (SAAS)              38

2.4          PRIVATE CLOUDS AND MOBILE COMMERCE        39

2.4.1      BACKEND AS A SERVICE                40

2.4.1      COMMUNICATION AS A SERVICE (CAAS)              40

2.5          NFC PAYMENT VS CLOUD-BASED PAYMENTS      41

2.5.1      ISIS WALLET        41

2.5.2      GOOGLE WALLET AND ITS SWOT ANALYSIS          42

2.5.3      GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT        43

2.5.4      PAYPAL AND GOOGLE WALLET  46

2.5.5      VISA WALLET AND ITS SWOT ANALYSIS  46

2.5.6      SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS           51

2.5.7      GOOGLE WALLET VERSES ISIS WALLET    52

2.5.8      COMPARISON BETWEEN CURRENT WALLET SYSTEMS      52

2.5.9      ADVANTAGES OF THE M-PAYMENTS SYSTEMS   53

2.6          MOBILE PAYMENTS MARKET 2012-2017 54

2.6.1      CURRENT MARKET SEGMENT     56

2.6.2      M BANKING INTERACTIONS        57

2.6.3      MOBILE APPS FOR MULTIPLE PLATFORMS            58

2.6.4      HTML 5 58

2.6.5      CURRENT PLATFORMS   59

2.7          MOBILE PAYMENTS IN THE CLOUD           60

2.7.1      MOBILE DEVICES IN THE CLOUD                60

2.7.2      CLOUD-BASED MOBILE PAYMENT            63

2.7.3      PAYPAL CLOUD BASED MOBILE PAYMENT            64

2.7.4      MIND COMMERCE EXPECTATIONS FOR THE FUTURE OF THE MOBILE PAYMENT (NFC OR CLOUD-BASED PAYMENTS?)              65

2.7.5      USING AMAZON CLOUD SERVICE WITH MOBILE PAYMENTS        66

2.7.6      DEPLOYING THE CLOUD SERVICE WITH MOBILE COMMERCE        68

2.7.7      CLOUD FORMATION       72

2.7.8      SALES FORCE CLOUD GOES MOBILE         76

2.8          THE FUTURE OF THE MOBILE COMMERCE MARKETS WITH THE CLOUD    78

3.0          MOBILE COMMERCE MARKET    79

3.1.1      FACTORS TO AFFECT THE M-COMMERCE INDUSTRY         86

3.1.2      THE FUTURE OF M-COMMERCE 88

3.1.3      M-COMMERCE FUTURE TRENDS               90

3.1.4      M-COMMERCE CHALLENGES      91

3.1.5      CONCLUSION    95

3.1.6      THE FUTURE OF APPS IN THE CLOUD       96

3.1.7      CONTEXT AND LOCATION SENSITIVE APPLICATIONS IN THE CLOUD          96

3.1.8      PAY POINT SOLUTIONS 97

3.1.9      SWARM DATA MINING 97

1.1          PREDICTIONS FOR THE NEXT GENERATION           98

3.2          CLOUD PROVIDERS MARKETS     101

3.2.1      GOOGLE VS AMAZON AS A CLOUD SERVICE PROVIDER: 103

3.2.2      HP TO PENETRATE THE CLOUD MARKET 103

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