Category Archives: Advertising and Marketing

India Online Advertising Market

Online Advertising (1)

Aarkstore Market Research culminates the newest Market Research Report “Online Advertising Market In India (2018-2023)

Market insights:
The online advertising sector in India has been flourishing, lately, owing to the increase in the number of 4G connections and smartphones, time spent on mobile phones, and subsequent spends on digital advertising by companies operating in the automotive, food and beverages, and e-commerce industries. In India, the five types of content used in online advertising are – social media, search, display, video, and classifieds. As of 2017, majority of the online advertising activities were done through social media (~28%). The online advertising market in India is expected to expand at a compound annual growth rate (CAGR) of ~34.43% during the 2018-2023 period, to reach a value of INR 457.34 Bn by 2023. The proliferation of video content, transformation in payment mechanism, and voice-based interactions are expected to help in further growth of this market.

Industry-wise digital advertising segment insights:
Based on the amount spent by different market players operating in various industries in India, it is observed that all major sectors like e-commerce, telecom, consumer durables, media and entertainment, fast moving consumer goods (FMCG), banking, financial services and insurance (BFSI), automotive, and retail have had similar share of investments on online advertising. This implies that the level of acceptance of the benefits of online advertising has been high across miscellaneous business sectors in India.

Key growth drivers of the market:
o Government initiatives like ‘Digital India’, has led to an increase in digital consumption across the country. Through online advertising, the e-players can promote their products on social media, and search engines, thereby converting virtual media into a marketplace.
o In India, consumers mostly prefer videos and music in the entertainment category. Consumption of digital video has increased from ~48% in 2016 to ~55% in 2017, which implies a positive impact on spending on video advertisements.

Key deterrents to the growth of the market:

o Issues of internet connectivity and low broadband penetration are still prevalent in India, mainly in rural areas. Also, the digital video businesses in India face problems due to the high input costs, thus hampering the growth of online advertising in the country.
o In India, digital content is mostly delivered in English, and does not appeal to a considerable section of the society, which seeks vernacular content. This acts as a deterrent to the growth of digital media as an advertising platform in comparison to TV or radio.

Companies covered:

o Adglobal360 India Private Limited
o DDB Mudra Private Limited
o Grey Worldwide (India) Private Limited
o Interactive Avenues Marketing Solutions Private Limited
o Komli Media India Private Limited
o Madison Communications Private limited
o McCann Erickson India Private Limited
o Ozone Media Solutions Private Limited
o Pinstorm Technologies Private Limited
o SVG Media Private Limited
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DAZN The Netflix Of Sport?

2

Aarkstore Market Research culminates the newest Market Research Report “DAZN The Netflix Of Sport?

A unique service for distributing sport programming, available only in streaming, DAZN is the brainchild of its founder, Leonard Blavatnik, the world’s 48th wealthiest person.
This IDATE DigiWorld report describes the company’s organisation, and details its business in the eight countries where it currently provides services.
The company is then examined within the context of its (highly) competitive environment, namely the acquisition and exploitation of premium sport rights.
Its model and economic performance are then analysed. To become a profitable venture, DAZN will apparently need to increase it subscriber numbers dramatically, if it hopes to be the Netflix of sport one day.

  1. DAZN: the company
    1.1. The company
    1.2. Expansion of the DAZN footprint
    1.2.1. DAZN began in Europe’s German-speaking countries
    1.2.2. DAZN has seized opportunities in Japan and in Canada…
    1.2.3. … and in European sports-mad countries, Spain and Italy
    1.2.4. A must for sport: the United States and Brazil
    1.3. The platform’s features

    2. Economic performance
    2.1. The competitive environment
    2.2. DAZN’s main rights compared to the competition
    2.3. Business model
    2.4. Economic performance

    3. Company strategy
    3.1. Target footprint of 20 countries in 2022
    3.2. The Netflix of sport?

    List of tables and figures

    • DAZN parent company, Access Industries
    • New organisation around the DAZN brand
    • DAZN’s global footprint
    • DAZN Germany, sharing Champions League matches with Sky
    • DAZN Japan, major sports on the platform
    • DAZN Canada, complete NFL access
    • DAZN Italy, agreement with Sky
    • DAZN Spain, secondary rights
    • DAZN USA, agreement with Matchroom Boxing
    • DAZN Brazil, pre-launch on YouTube
    • DAZN ‘MultiView’ allows viewers to watch four programmes at once
    • DAZN-compatible smart devices
    • DAZN’s main rights compared to the competition, by country

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Global Advertising Production Films Market Size, Trend and Forecast

Production Films

Production Films Aarkstore Market Research culminates the newest Market Research Report “Global Advertising Production Films Market Report 2019

[143Pages Report] The global market size of Advertising Production Films is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.

Global Advertising Production Films Market Report 2019 – Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Advertising Production Films industry. The key insights of the report:

1.The report provides key statistics on the market status of the Advertising Production Films manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Advertising Production Films industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Advertising Production Films Industry before evaluating its feasibility.

There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.

For competitor segment, the report includes global key players of Advertising Production Films as well as some small players.

The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Advertising Production Films market
* Product Type I
* Product Type II
* Product Type III

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Application I
* Application II
* Application III

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)

The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:

* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.

We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

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Global Digital Gaming Market Analysis Report By 2023

Global Digital Gaming Market (2018-2023)

Aarkstore Enterprise culminates the newest Market Research Report “Global Digital Gaming Market (2018-2023)

The global digital gaming market is projected to expand at a CAGR of 15.7% and is expected to be worth $264.9 billion by 2023. The increased proliferation of smartphones and tablets is providing considerable push to the gaming market globally. Also, the improvement in technology and the ease of access to internet connectivity have given an impetus to live games of MMO and eSports genres. The gaming companies are increasingly preferring digital distribution channels over physical distribution channels, as digital distribution allows easy purchase and downloading of digital content for different gaming platforms.

Segment insights:

The various platforms used for gaming are PC, mobile, and console. The mobile platform is expected to grow at the highest CAGR of 23.1% during the 2018-2023 period, leading to a global revenue generation of $165.3 billion by 2023. The growth in mobile gaming can be attributed to the ease in use of mobile phones and the affordability of the feature-rich smartphones coupled with a reasonably good internet connection in most of the regions across the globe. Over the years, the gamers realized the convenience that mobile gaming offers over the console and PC games, leading to its wide adoption. While mobile gaming is gaining popularity, PC gaming is expected to decline in the years to come and will have an estimated market share of only 11.0% by 2023.

Regional insights:

The digital gaming market in North America is expected to grow at a CAGR of 14.6% during the 2018-2023 period. Events such as eSports in the US is backed by astounding internet connectivity in the region. Asia-Pacific is the leading contributor to the global digital gaming market. It is expected to contribute $137.8 billion by 2023. Additionally, the Asia-Pacific region will witness the highest CAGR of 17.5% during the forecast period of 2018-2023. The key countries contributing to APAC’s humongous revenue are China, South Korea, Japan, and India. The revenue contribution by Latin America is expected to be $6.9 billion by 2023. Both Sony and Microsoft have programs for their console markets in Latin America that are open to independent developers and small studios, which in turn is strengthening the console gaming in the region. The EMEA region is expected to capture a market share of 22.0% by 2023. The VR gaming segment is one of the most competitive spaces of gaming in Europe.

Companies covered

• Activision Blizzard
• Electronic Arts
• Take Two Interactive
• Ubisoft
• Zynga
• Tencent
• GungHo Online
• Nintendo
• Sony Corporation
• Microsoft Corporation

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Related Reports:

South Korea Digital Gaming Market (2018-2023)
U.S. Digital Gaming Market (2015-2023)

China Digital Gaming Market (2018-2023)

The Digital service opportunities for operators in emerging Asia–Pacific: trends and forecasts 2018–2023

Contact Details:

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Global Advertising Industry Profile & Value Chain Analysis – Aarkstore

Industry Profile

 

Aarkstore Enterprise announced latest Market Research Report Titled “Global Advertising Industry Profile & Value Chain Analysis

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

The value chain analysis reveals the business activities which comprise the global advertising industry value chain. All key stages are highlighted, along with examples of companies active, and assessments of the burning issues for every stage of the value chain. Key value chain stages analyzed include advertisers, advertising agencies, media planning & buying, and media distributors.

Synopsis

Essential resource for top-line data and analysis covering the global advertising market. Includes value chain analysis, market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The advertising industry consists of agencies providing advertising, including display advertising, services.
– The global advertising industry generated total revenues of $98,297.5m in 2016, representing a compound annual growth rate (CAGR) of 3% between 2012 and 2016.
– As internet based adverts tend to be based on recent searches by the customer, this further assists in targeted advertisement.
– The food, beverage & personal/healthcare segment was the industrys most lucrative in 2016, with total revenues of $27,604.8m, equivalent to 28.1% of the industrys overall value.
– A notable feature of the industry is the high level of vertical integration evident. The Big Four (Interpublic, Omnicom, Publicis Groupe, and WPP) are active across the chain either directly or via subsidiaries.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
– Leading company profiles reveal details of key advertising market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
– Quickly and easily identify the key stages and sub-stages of the global advertising industry value chain
– See examples of companies active at each stage of the global advertising industry value chain
– Examine trends and burning issues impacting the global advertising industry value chain

Reasons to buy

– What was the size of the global advertising market by value in 2016?
– What will be the size of the global advertising market in 2021?
– What factors are affecting the strength of competition in the global advertising market?
– How has the market performed over the last five years?
– What are the main segments that make up the global advertising market?
– What are the key stages and sub-stages of the global advertising industry value chain?


Related Reports:

Lamar Advertising Company (LAMR) – Financial and Strategic SWOT Analysis Review

Global Spectacular Outdoor Advertising Market Research Report 2016

Omnicom Group: Performance, Capabilities, Goals and Strategies in the Global Advertising Market

The Interpublic Group of Companies: Performance, Capabilities, Goals and Strategies in the Global Advertising Market

Global Outdoor Advertising Industry Market Research Report

Advertising in Brazil: ISIC 743

Advertising Top 5 Emerging Markets Industry Guide 2013-2022

Advertising in Canada

 

Contact Details:

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Phone: +91 – 22 2756 4963
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Global Online Music Streaming Industry Profile & Value Chain Analysis

Global Online Music Streaming

 

Aarkstore Enterprise announced latest Market Research Report Titled “Global Online Music Streaming Industry Profile & Value Chain Analysis

Summary

Global Online Music Streaming industry profile provides top-line qualitative and quantitative Summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

The value analysis reveals the business activities which comprise the global online music streaming markets value/supply chain. All key stages are highlighted, along with examples of companies active, and assessments of the burning issues for every stage of the value/supply chain. Key value/supply chain stages analyzed include content creators, digitizing, promotion, distribution, and end users.

Synopsis

Essential resource for top-line data and analysis covering the global online music streaming market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

– The online music streaming market consists of revenues generated from music and music video streaming. Revenues are made up from subscription service charges and ad-supported streams. All currency conversions are carried out at constant annual average 2017 exchange rates.
– The global online music streaming market had total revenues of $6.6bn in 2017, representing a compound annual growth rate (CAGR) of 42.5% between 2013 and 2017
– The subscription services segment was the markets most lucrative in 2017, with total revenues of $4.9bn, equivalent to 75% of the markets overall value.
– Growth of the subscription services is assisted by the increased depth of broadband as customers have more access to these services.
– Content Creators are either artists that produce music for streaming services or artists of past music remastered for online streaming.
– Some music streaming platforms are free to use but a monthly subscription removes adverts.
– The distribution providers are ultimately operating an unprofitable business model and pioneer Spotify will likely lose out to its rivals in due course.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online music streaming market
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global online music streaming market
– Leading company profiles reveal details of key online music streaming market players global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the global online music streaming market with five year forecasts
– – Quickly and easily identify the key stages and sub-stages of the global online music streaming market value/supply chain
– See examples of companies active at each stage of the global online music streaming market value/supply chain
– Examine trends and burning issues impacting the global online music streaming market value/supply chain

Reasons to buy

– What was the size of the global online music streaming market by value in 2017?
– What will be the size of the global online music streaming market in 2022?
– What factors are affecting the strength of competition in the global online music streaming market?
– How has the market performed over the last five years?
– What are the main segments that make up the global online music streaming market?
– Who are the top competitors in the global online music streaming market?
– What are the key stages of the global online music streaming market value/supply chain?
For more inquiry contact our sales team at contact@aarkstore.com

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Warner Music Group Corp Company Profile – Business Operations, Strategies, SWOT Analysis and Financial Report

MakeMusic, Inc. – Strategic SWOT Analysis Review

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Advertising and Marketing – The Future of South Korea Entertainment and Media Markets to 2025

South Korea Entertainment and Media

South Korea Entertainment and Media of USD XX million in 2017 is expected to increase to USD XX million by 2022, at a CAGR of XX%. Driven by surge in market conditions and technological advancements, the Entertainment and Media has witnessed strong growth in terms of sales.

The country’s Electronic communication industry has strong growth potential across the market. In terms of investment opportunities and product sales, the sector is offering strong growth prospect for both domestic and international companies.

Evolving Market Trends
New market trends continue to emerge in South Korea Entertainment and Media, in particular, driven by improving economic conditions. Foray of new companies coupled with technological advancements continue to shape new market dynamics.

Market Segmentation

The Entertainment and Media is further segmented by type and in addition to overall market forecast , the report provides forecasts for Entertainment and Media by type. Further, the growth and industry conditions in the South Korea market are assessed in comparison to regional Entertainment and Medias.

Report Scope
• Market overview for South Korea Entertainment and Media along with regional comparison and competitive analysis
• Current status of the market together with detailed analysis on drivers and challenges
• Identification of factors fundamental for growth in the industry, potential opportunities along with trends shaping the future of global and regional Entertainment and Medias
• Supply opportunities including tenders available for bidding in South Korea Entertainment and Media segment
• Trade value, import and export values and quantities of Entertainment and Media sector
• In depth analysis of companies present in Entertainment and Media along with their strategies and company SWOT profiles
• Analysis and forecasts of both macro and micro factors set to impact the existing players in Entertainment and Media
• Insights into recent industry developments and their impact on companies operating and planning to enter South Korea Entertainment and Media

For more inquiry contact our sales team at contact@aarkstore.com

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Global 3D Animation Market Size, Status and Forecast 2022

Global Wireless In-Flight Entertainment (W-IFE) Market Size, Status and Forecast 2022

Global Mobile Gambling Market Size, Status and Forecast 2022

Bloomsbury Publishing Plc (BMY) – Financial and Strategic SWOT Analysis Review

Contact Details:

Aarkstore Enterprise
Phone: +91 – 22 2756 4963
24/7 Online Support: +91 9987295242
Email: enquiry@aarkstore.com
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Our blog: http://www.aarkstore.com/blog

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