Organizations such as family planning foundations, reproductive health management societies, birth control associations, and gynaecological sections are involved in conducting awareness programs related to contraceptive use. These initiatives aim to increase contraceptive awareness among non-users and encourage them to use contraceptives. The number of women requiring publicly-funded contraceptives is increasing continuously because of an increase in awareness. As a result, the use of contraceptive devices such as condoms, Intrauterine Devices (IUDs) and vaginal rings will accelerate growth in the contraceptive market to 2018.
Oral contraceptives are considered the most frequently used method for avoiding unplanned pregnancies. In 2011, the global oral contraceptives market reached $6.3 billion, growing at a CAGR of 3.6% from 2004 to 2011, and accounted for 62% of the total contraceptives market. In 2018, it is expected to reach $7 billion, growing at a CAGR of 1.6% from 2011 to 2018, and will hold a 60% share of the global contraceptives market.
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