Provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of the latest best practice in online retail site design.- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time, and key drivers of this market in the future.
Introduction and Landscape
Why was the report written?
Consumer Attitudes and Online Retail Development in India is the result of Canadeans extensive market research covering the online retail industry in India. It provides the magnitude, growth, share, and dynamics of the online retail market in India. It is an essential tool for companies active across Indias online retail value chain and for new companies considering entry into the Indian online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to the Indian online retail environment.By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller companies, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
Local retailers currently have the monopoly over the Indian online retail market, since restrictions on entry into the retail market prevent foreign firms from marketing their products to Indian consumers. As of July 2012, foreign retailers are not allowed entry into the multi-brand retail segment, while regulations with regards to their entry in single brand retailing were relaxed in late 2011. Foreign retailers therefore have minimal influence in the market.
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession, including the following recovery period, on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers behaviour have affected the online retail sector for different product categories.
Key Features and Benefits
Understand the consumer behavior and online trends in India.
Understand which products will be the major winners and losers in the coming years.
Learn from best practices approaches outline in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Key Market Issues
Indian business-to-consumer (B2C) transactions are limited to travel/event ticketing, hotel reservations, and digital downloads (primarily songs and images downloaded through mobile phones).
Low internet penetration, inferior logistics infrastructure, preference to shop at brick and mortar stores, and lack of consumer confidence in the online channel meant online sales of physical products are almost negligible.
Music, video and entertainment software was the fastest-growing product group with a CAGR of nearly 50% during 2006-2011.
Music, video and entertainment software is expected to remain the fastest-growing product group with a CAGR of almost 45% during 2011-2016.