Aarkstore.com Announces the Publication of its Report – E-commerce Market in China 2011–2015
TechNavio today launched its report B2C E-commerce Market in China 2011–2015 based on an in-depth study focusing exclusively on China. The report aims to aid decision makers’ understanding of the significant trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Computing team said; “With a view to encouraging more customers to make purchases online, several e-commerce companies have increased their focus on providing a secure gateway for online payments. Companies are using technologies such as Web 2.0 to provide reliable payment methods to gain the trust of their customers. This has increased the number of online transactions in the country.”
According to the report, there are no specific brand outlets in China. Hence, retailers are storing their excess inventory in the warehouses of online retailers such as Tmall.com. This has encouraged customers to shift their focus toward e-commerce, where they can find a wide range of products and services. This, coupled with the low cost of transporting products from the warehouse to end-users, is boosting the growth of the E-commerce market in China.
Further, the report also discusses that the lack of trust in online retailers among end-users is one of the major challenges confronting the market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.